At a Glance

  • Results-driven brand strategist and communications professional with 20 years of experience shaping branded media and crafting impactful narratives for a diverse range of organizations.

  • Expert in brand strategy, creative direction, and effective communication, with a proven track record of aligning storytelling with broader organizational objectives.

  • Skilled at transforming ideas into compelling brand stories, fostering team collaboration, and driving initiatives that achieve measurable results.

  • Extensive experience developing awareness and fundraising campaigns for healthcare, higher education, and nonprofit sectors, delivering strategies that build connection, trust, and engagement.

Expertise

  • Strategic Vision Casting

  • Creative Direction & Ideation

  • Strategic Communication and Storytelling

  • Integrated Campaign Development

  • Client-Centered Brand Management

  • Collaborative Team Leadership

  • Award-Winning Branded Media Production

Education

Cornell University (‘24)
Certificate in Brand Management

Belmont University (‘05)
BFA, Design Communications
Minor in Business Administration, Dean’s List

Tools & Technology

Premiere Pro, Final Cut Pro, After Effects, Photoshop, Illustrator, Lightroom, InDesign, Excel/Numbers, Google Workspace, Slack, Monday, Zoom, ToDo

Experience

Founder, Creative Director
Creative Means | Nashville, TN
2020-Present

  • Increased Brand Visibility: Successfully elevated brand recognition for major educational institutions, non-profits, and corporate clients through strategic media production and creative direction.

  • Boosted Conversions: Achieved measurable increases in conversion rates by developing and executing targeted content strategies.

  • Award-Winning Content: Produced content that garnered industry recognition, contributing to numerous accolades from the American Advertising Federation and the Telly Awards.

  • Strategic Partnerships: Established and nurtured key partnerships with marketing, communications, and development professionals, driving collaborative efforts that resulted in high-impact branded content.

  • Leadership in Creative Direction: Directed cross-functional teams to deliver cohesive and compelling visual narratives, enhancing client engagement and loyalty.

Creative Director
Creative Communications | Nashville, TN
2012-2020

  • Comprehensive Project Management: Oversaw the production and creative direction of extensive branded content suites, including print campaign collateral, explainer videos, national video curricula, and fundraising communication materials, ensuring consistent quality and timely delivery.

  • Strategic Leadership: Directed a team to execute visual communication strategies that effectively articulated clients' core values and vision, enhancing their brand messaging and audience engagement.

  • Impactful Storytelling: Led the creation of compelling visual narratives across various media formats, helping organizations connect with their audiences and communicate their mission more effectively.

  • Successful Team Collaboration: Fostered a collaborative work environment, enabling the team to deliver high-quality content that met and exceeded client expectations.

  • Enhanced Brand Articulation: Played a key role in helping clients articulate their core values and vision, contributing to stronger brand identity and increased audience engagement.

Recognition